It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�

It seems that until the recent economic collapse, everyone it seems bought into the view that �Price is an indicator of quality�, or “Let’s be honest, cheap equals crap�. The media re-enforced the view – imagine the juicy M&S ads, with “This is not ordinary food, this is….� On the other hand, the supermarkets Value or Basic ranges were devoured by spendthrifts but most of us didn’t give a second glance.

In IT training, the high end “luxury market� (surely they’re superior - if you have the money - why else would they be so well known?) convinced us that colleges exist who’ll do it cheaper but be careful, it won’t be as good.

Then a short time passes, we hover on the brink of financial meltdown, and suddenly value becomes our mantra! Many householders stop visiting Waitrose, and instead choose Aldi and Lidl. Investment bankers and their fat profits are the curse of the devil, and we all re-evaluate what we buy.

Why were we so impressed by “reassuringly expensive� price tags? Look a little closer into the country’s IT training market, and there’s a lot to discover. Just because we need an ever increasing number of skilled networking professionals and programmers, should we really be paying 5k–8k to be trained in these skills, or are we just paying to prop up dinosaurs? It’s a bit rich that many IT trainers aren’t using fully interactive methods - supplying a workforce for the digital age using pen and paper methods. Should we really have to wade through books when any IT material can be downloaded in this communication age? Do we really have to drive to training centres, forking out for our hotel bills to do what we could do at home? 24/7 Interactive learning should be available for me when and where it works best for me – at my convenience, but not at my cost.

With more up-to-date, slicker training options available at less than half these prices, perhaps we should wake up to the fact that when it comes to electronic learning, value is great quality and great price. A new order is asserting itself in Computer training – in supermarket terms, it’s “Taste the Difference� goods for “Basic� prices. In this knowledge hungry world we live in, I’d say that’s a step in the right direction.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

More Resources for Computer Training Course

Back To My Resources